NGL: ask me anything

NGL stands for Not Gonna Lie, which means not gonna lie, and the product is positioned as an anonymous social tool. The main feature of NGL is that it is heavily parasitic on mature social platforms such as Instagram, and it provides itself as an anonymous question-and-answer tool.

We all know that products like IG (Instagram) have an "identity", and users can not use their real avatar and name, but they still have an identity.

For your friends, this is equivalent to a social product based on real identity.

NGL is to put a cloth on this real identity, so that users can post some content with NGL, and people who see the content can achieve anonymous answers.

How to use NGL

1. Share your ngl.link

2. Friends answer right on your story

3. Get responses on NGL

To get even more messages, add your ngl.link to your IG Bio!

To ensure the safety of our users we use world class AI content moderation. We utilize deep learning and rule-based character pattern-matching algorithms to filter out harmful language and bullying. Ultimately we believe that anonymity only works when it's safe!

Usage scenario

Suppose I publish a link or a two-dimensional code in the circle of friends, the content is to collect how everyone comments on my shortcomings, click or scan the code to enter the person can achieve anonymous answer, I do not know the identity of the other party after receiving the answer.

In this way, I have a curious expectation, and the person who answers can also worry about nothing.

This half-masked experience brings a sense of freshness to the user, satisfying the psychology of snooping and curiosity.

Yes, such a popular NGL is actually doing such a thing.

Use process

In terms of use flow, NGL is also very simple to operate. It doesn't require registration and login, you just need to enter your Instagram name once you enter the product.

A link and then save and share the screenshot.

Then, go to IG and select what to post, paste the link you just copied and upload the saved screenshot, and click Publish.

Once published, other users will be able to see your anonymous question-and-answer portal.

When someone clicks on a link and answers your question, you get a message in NGL's App and see the answer, but you don't know who it is.

Feature

From the product design, NGL is very simple, just provides an anonymous link generation and message receiving tool.

Normally, you don't know who the other person is when you receive a message from NGL. However, if you want to know who the other person is, NGL also provides you with value-added options.

For a fee of $9.99 / week, the product will unlock Anonymous's identity for you.

Of course, this identity does not directly reveal who the other party is, but will provide some attributes of the other party to make you more likely to guess, such as gender, location, mobile phone model and so on.

With these clues, you can get closer to the answer, but still need you to ponder and guess, which undoubtedly adds fun, there is a sense of solving the case.