Kwai US

Which is better, Kwai or TikTok

Differences in overseas social media operations between Kwai and TikTok based on data performance

TikTok is an overseas brand of Tiktok, and Kwai is an overseas brand of Kwai. From the accounts and homepage established by these two brands on overseas social media, we can see their respective overseas market layout status.

TikTok has a wide global distribution, with not only global pages but also dozens of national or regional pages. The social media platforms used include Facebook, Instagram, Twitter, YouTube, LinkedIn, and more.

Most homepages are operating normally, and nearly 90 posts have not been posted on homepages targeting countries such as India and Russia, indicating that these homepages are in a stagnant state of operation.

The homepage operated by Kwai is much less than TikTok, and apart from Brazil and Latin pages, there have been no posts on other countries' websites in the past 90 days, indicating that Kwai's current overseas focus is only on the Brazilian market.

The differences in the number and level of activity of homepage layouts indicate differences in the operational strength and financial investment of overseas social media. In addition, from the perspective of fan base, there is a significant difference between Kwai and TikTok, which reflects the huge gap in brand influence and audience coverage.

1、 Software Overview

Platform positioning: Kwai is a popular mobile short video social platform abroad, with users spread across multiple countries and regions around the world.

Main function: Users can record their daily life with photos and short videos, interact with fans in real-time through live streaming, and enjoy diverse social experiences.

2、 Content Features

Rich content: Kwai's content covers all aspects of life, where users can find their favorite content, see people they are interested in, and learn about a more real and interesting world.

Personalized recommendation: Kwai uses powerful algorithm recommendation technology to recommend relevant videos and live content to users based on their interests and preferences.

3、 Social function

Follow and Fan System: Users can follow other users, become their fans, and receive their dynamic updates. Meanwhile, users can also be followed and have fans by other users.

Dynamic sharing: Kwai allows users to share their life, photos, videos, and other updates, and interact with other users.

Like and comment: Users can like and comment on the dynamics of other users, enhancing the connection and sense of community among users.

Private message function: Kwai provides private message function, allowing users to send private messages to each other for one-on-one communication and protection of user privacy.

Activities and challenges: Kwai often launches various activities and challenges to attract user participation and interaction, increase platform activity and user stickiness.

Group function: Users can also create their own groups, invite other users to join, and have discussions and exchanges within the group, enhancing the connection and sense of belonging between users.

4、 Technical advantages

Beauty filters: Kwai provides powerful beauty filter functions, allowing users to take beautiful photos even without makeup.

Music library: Gathering interesting and fun background music, users can use the matching function to showcase their acting skills. At the same time, Kwai also has a massive collection of background music files and a complete database of popular music from Europe, America, Japan, and other regions, making users' videos more creative and interesting.

5、 Market performance

User base: Kwai has been launched in nearly ten countries and regions, with nearly ten million monthly active users, demonstrating strong market appeal and user base.

Brand influence: With the addition of celebrities and the continuous promotion of the platform, Kwai's brand influence in the international market is gradually increasing.